Greater Dayton RTA wins national Hermes creative awards
RTA Graphic Designer Cara Wood holds the Hermes awards the RTA received for being awarded one platinum, one gold and an honorable mention award for the design work on The Flyer, the RTA's downtown circulator route that launched in November 2018.
For Immediate Release
CONTACT: Jessica Olson (937) 425-8352, Communications Manager
(DAYTON, OHIO) … The Greater Dayton RTA was named a three-time winner by the 2019 Hermes Creative Awards, an international awards competition that recognizes outstanding communications and design work.
The RTA Communications team was the recipient of one platinum, one gold and one honorable mention award for its electronic media, print media, design, and social media work when marketing the launch of The Flyer service in 2018. More than 6,000 submissions were entered and judged for the 2019 Hermes awards.
“I am so proud of the work my team completed to make this project a success,” said Jessica Olson, RTA Communications Manager. “Their passion for The Flyer and its purpose shown through in the design and marketing, and the recognition received through these Hermes Awards is well-deserved.”
The RTA received the highest honor, the Platinum Award, for its print media with integrated marketing and product branding of The Flyer service. This included incorporating the design of the bus -- which is a bright, navy blue with hot pink and lime green accents that depict Dayton landmarks – and blending that brand into the agency’s marketing materials such as posters, postcards and coasters that were delivered to local businesses, and the agency’s promotional items.
A Hermes Gold Award was bestowed upon the RTA’s Flyer print media, design and marketing materials. This included the actual design of the bus, created by RTA Graphic Designer Cara Wood. This award also included her work to design posters and postcards with The Flyer branding to promote the service.
The RTA also received an Honorable Mention for its social media videos and video advertisements, created with Dayton-based DHP Studios video production, to market The Flyer service and special events in the months after the launch.
The inspiration for the design for The Flyer campaign was illustrating how the transit option would connect people with the community and experiences around them, Wood said.
“From the woven color overlay on top of Dayton landmark photos on the bus meant to visually communicate connectivity, to the use of functional wayfinding signs instead of typical bus stop standards, we took the purpose of this service to heart and made sure that our communication made it easy for people to experience Dayton using The Flyer,” Wood said.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. The awards are administered and judged by the Association of Marketing and Communication Professionals.
Since its launch in November 2018, the RTA’s Flyer service has doubled its number of daily riders, now surpassing more than 1,600 riders each weekday and more than 600 riders on Saturdays. The RTA Communications team worked closely with sponsors at Premier Health and CareSource and partners at the University of Dayton and the city of Dayton to spread the word about the new service to workers, residents and students in the downtown Dayton area. The RTA is especially thankful to the Downtown Dayton Partnership who helped to deliver marketing materials about The Flyer to downtown Dayton businesses, including local shops and restaurants.